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CxO Leadership for Enterprise AI and the Digital Economy
Why Mission Drift Follows Success: Eric Ries on Structural Integrity in Business
Why Mission Drift Follows Success: Eric Ries on Structural Integrity in Business
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août 26, 2026
Eric Ries argues that mission drift is a structural failure, not a moral one, triggered by success. His evidence runs from a retailer its own investors liquidated to Costco, which kept the same formula.
CxO Leadership for Enterprise AI and the Digital Economy
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