Modern customer engagement means using data and analytics to create personalized, relevant, and timely interactions across every channel. Because customer engagements occur at every point in the buying cycle — from initial contact to ongoing customer support — getting these interactions right is essential to improving customer satisfaction, loyalty, revenue, brand experience, and customer lifetime value. To learn how to create great customer engagement, we spoke with Dan Bodner, CEO and Chairman of Verint (NASDAQ: VRNT). Dan has served as CEO of Verint since its inception in 1994. In August 2017, he became chairman of the Board of Directors In this conversation, we cover the following topics: About Verint and customer engagement What is customer engagement? How can business leaders drive customer engagement? Role of platforms and data in customer engagement Typical challenges to creating seamless customer experience How does customer engagement improve business outcomes?
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